Book club summary #5 - Do The Right Thing
James Hoggan and Richard Littlemore’s public-relations handbook Do The Right Thing was the fifth volume covered in the book club. The book’s selection was part of an effort to broaden the team’s exposure to ideas not generally covered in engineering education or their day-to-day work.
The book was covered in late 2009. Given that the Olympics would descend on Vancouver a few short months later, a book on public relations seemed topical.
In the interest of disclosure, I should note that I’ve had the pleasure of corresponding with both authors. Given that I’m concerned about the framing of environmental issues, and not averse to sending emails to complete strangers, and given that Hoggan & Associates is a leading Vancouver PR firm with an interest in environmental issues, it was probably inevitable our paths would cross.
As usual, if you consider the review useful, please consider supporting the authors by purchasing the book.
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